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It may strike you as odd to discuss format before content, but it goes to show you how blogging differs from other types of writing.
A blog post will almost always be read onscreen. That means you must include plenty of white space in your blog post. Although this sounds counterintuitive, white space eases reading fatigue and keeps your readers on the page longer.
Another aspect of putting together a high-quality blog post is adding headings and subheadings. This is an easy way to increase the white space in your post and add visual interest.
Headings also help your reader navigate to those sections that contain the content you want. After all, many people scan online content and don't read it the way they might read a printed publication. People reading online don't want to spend more time than they have to finding the information they need. So, headings are infinitely valuable, and the way they're worded even more important.
Next, the text itself needs to be appealing. That means choosing a simple font that looks good on many devices and maybe even in many languages.
Finally, images make a blog post sing. They also further break up text for easy consumption of content.
Needless to say, an effective blog post needs to be written well. And that means much more than stringing words together with punctuation in between.
There are too many elements of good writing to go into here. Entire degrees are designed to cover all the aspects of effective writing. But keep in mind that a well-crafted blog post should:
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